Radical Friend is a directing duo consisting of L.A. based filmmakers and artists Kirby McClure and Julia Grigorian. Their breakthrough collaboration came when they directed Yeasayer’s epic 'Ambling Alp' music video. The video itself was nominated for numerous awards including a UK MVA for “Best Alternative Music video”, but it also included an interactive component that allowed viewers to enter key character perspectives and explore the video from the inside.The duo is passionate about finding new ways to tell stories and immerse audiences in their vision. This is most apparent in their much lauded project “Lexus- Design Disrupted”, a holographic ballet that bridged the worlds of Fashion, Cinema and technology to create an emotional journey lead by Coco Rocha and scored by LA Noise Rock legends HEALTH. Their groundbreaking work in music videos lead RollingStone Magazine to include them as one of their “50 People Who Will Change Music”, they were also dubbed one of the ‘25 New Faces in Film' by Filmmaker Magazine, and “14 Directors to watch in the Youtube Age” by the New York Times. Radical Friend have been invited to speak about their work at prestigious art/design events like Playground’s Fest, OFFF, and F5. Most recently the duo have helmed spots for the likes of The Lincoln Motor Company, Converse, BudLight— and the R rated Sci-Fi cinema trailer “DISRUPTION” that launched the new Honda Civic in the UK.